Montejo

Official launch of Montejo in the US. All it took was one little vocho, 2.700 miles, and a lot of Mexican flavor.

Social content

From the material we gathered on the México - US trip, to a Maná sponsored tour all throughout the country, including some social campaigns like "Inglexican", the official language of the Mexican beer, and the Lotería Montejo, a new take on the traditional Lotería Mexicana.

Lotería Montejo

We created an Instagram campaign, where a new version of the most traditional Mexican board game was born: Lotería Montejo. We chose and asked 8 of the most popular Mexican origin influencers in the Instagram platform to create their own versions of 4 specific Lotería cards each, incorporating the most authentic Mexican beer: Montejo. The result was overwhelming: without media support, the Montejo Instagram handle had a 600% growth during the campaign. 

Maná's US Tour

#Inglexican

When Montejo is your beer of choice, even English starts sounding just like Español.

Refranes

We hired a local Mexican artist to create murals inspired on popular refranes, but with a little Montejo twist.